This is the first Tokyo Milk product I've purchased, but I've been aware of the brand for a while and absolutely adore their packaging! Very delicate and girly. I like deconstructing packaging to better understand how it's put together and for my own design reference. I was confused when I saw it at Anthropologie because I couldn't figure out what scent this was. Now after going to their website, I realize the same scent comes in 3 different graphic covers, all labeled with the same info. This particular one is Soap no. 82, bird.

I used to prefer liquid soaps, but I've come to appreciate bar soaps because it uses minimal packaging, less waste to throw away. Plus, the paper packaging is decorated with beautiful graphics that can be reused in other packaging or craft project. Ever since I came across this video on YouTube about the island/whirlpool of plastics in the middle of the Pacific, I've become much more careful about buying products encased in plastic.

http://www.tokyo-milk.com/