2008 HUGO Concept Capsule Collection
Role: Concept Designer at Hugo Boss (Coldrerio, Switzerland)
Designed & developed shoes and bags for the HUGO brand of Hugo Boss.
Part of capsule concept collection including garments, bags and jewelry.
Final collection was exhibited at Hugo Boss headquarters in Germany for future inspiration. And we created a book to document the looks and entire creative process.
LUCIDITY
defining forms through architectural simplicity
A vision for future HUGO. An exploration of the application of graphics into new shapes and products. The look is Avant-garde, contemporary silhouettes, luxurious, minimal with attention to delicate details.
The lexicon of HUGO Future
ahead of the game, ambitious, architectural, artistic, avant-garde, balanced, calculated, clear, confident, considered, conviction, creative, daring, decisive, demure, disappear, edgy, focused, impulsive, individual, layers, loud, lucid, mirror, minimal, modern, monochrome, moving, presence, sexy, shadows, sophisticated, split, strong, structural, transparency
customer profile
men's footwear
selection & prototypes
women’s footwear
selection & prototype
packaging for jewelry
