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Branding

A strong brand name is something simple and memorable, but abstract. Why Tinted Mint? Process starts by jotting down key words that both suit the brand story and represents Patty, the Designer and Creator. The result is a play with one of her favorite colors - minty green. Tinted Mint means a tint/hint of Patty, her design principles and values.

The logo is modified from Helvetica Neue, with a leaf growing off the "m" to reference brand value of eco-friendliness.

The brand stands for Thoughtful Beauty meets Modern Craft and promotes environmental friendliness, multi-functionality and easy DIY.

Founded by Patty Yuan, Tinted Mint launched late 2009. She is Sole Proprietor and Creative Director. http://www.thetintedmint.com

Patty Yuan