I came across Cath Kidston about 3 years ago on a business trip in Tokyo. They had a store in the Daikanyama neighborhood. My first reaction was, "Oh my goodness. This is way too cutesy and floral!" And what do you know? Now I am so into all the rose patterns and polka dots. I think it has to do with the Japanese masking tapes I've been selling on my Tinted Mint store.
All this cuteness inspired me to do a concept collection between Nike and Cath Kidston. With many people buying the brand's printed fabrics to make their own things, towels and pillow cases, I think it is only fitting to incorporate some DIY in the collection. Hence a focus on using individual accessory components to make other accessories or to personalize clothing.